Brand Marking
Brand marking of fuel is essential for oil companies in some areas in order to maintain the integrity of their high quality fuel brands.
Through marking their high grade fuels and sample testing throughout the downstream supply chain, oil companies can ensure that the consumer is getting what they pay for and that their brand image and quality reputation is protected. The end users will have more confidence in the brand name once they know that fuel quality under this brand is well controlled and monitored by a marking system.
Companies also protect their revenue from higher grade fuels by ensuring sub-standard products are not being illegally supplied under their brand name.